I didn’t set out to join the events industry – it found me. After emigrating from New Zealand to the UK in 2000, I explored various roles across the creative sector before landing at one of London’s leading event production companies. From PA support and venue sourcing to logistics and crew management, I was hands-on with every facet of the process. While the pace and energy were exciting at first, the repetitiveness of corporate events left me craving more creativity and meaning.

A turning point came when I joined IPC Media, the UK’s largest consumer magazine publisher, as a board-level Executive Assistant. Supporting three high-level Directors with vastly different needs, I thrived under the complexity and variety. I managed projects, budgets, the Graduate Recruitment Programme, and planned events of every scale – a dynamic mix that let my skills shine while keeping my passion for event creation alive.

The highlight? Producing IPC’s Annual Publisher Conference. After hosting one particularly successful event at Silverstone and receiving glowing feedback from clients, something clicked. I realised what truly lights me up: creating unforgettable experiences that matter. That was the moment I decided to trade the 9-to-5 for something far more personal – my own wedding planning business.

Why I Do What I Do

Weddings are about love, joy, and connection – and I believe the experience should reflect that from beginning to end. My goal is to walk beside you at every step, bringing clarity, creativity, and calm to the planning process, so your day feels deeply personal and effortlessly beautiful. Nothing compares to the feeling of helping couples create memories they’ll treasure forever.

Why the Name Georgina Alexander Weddings?

Previously known as Champagne & Sparkles, my rebrand was born from a desire to reflect the heart of what I do – and who I am. Personalisation is central to every wedding I plan, so it felt only right to weave a piece of myself into the name. “Alexander” is my husband’s middle name. He’s my soulmate, my greatest supporter, and the person who gives me the courage to chase this dream. The meaning – “to defend” and “to help” – perfectly captures my commitment to every couple I work with.

Life Beyond Weddings

When I’m not immersed in love stories and event logistics, you’ll find me enjoying the simple pleasures with my Dutch husband. I love cooking, entertaining, exploring new cities, and indulging my mild obsessions: skinny lattes, Passionfruit Martinis, and handbags (the more impractical, the better).